Price the work, not a guess
Most social media pricing questions come down to one number: how many hours the work takes each month. This calculator turns your workload into hours, so a quote rests on the work you will actually do instead of what someone else charges.
What goes into the hours
Posting is the visible part. Each post needs planning, writing, a design or a video, and scheduling. Around it sit community management (replies, comments and messages), a monthly report and, for many clients, paid ads. Every one of them takes time, and leaving one out is the usual reason a retainer turns out too low.
The minutes per post are assumptions that you should check against your own timesheets. If a client needs more revisions or approvals, add the time as extra hours.
Turn hours into a quote
Multiply the hours by your rate for the monthly retainer, then decide how to present it: hourly for open-ended work, a retainer for ongoing management, or a price per post. The range shows the retainer 20% lower and higher.
Run several clients from one place
When you manage social media for clients, PostBoost gives each client its own workspace, an approval step before posts go out and reports you can send. The Agency plan covers up to 100 social accounts and 10 team members.