A hook is the first line of a post, or the first seconds of a video. It is the only part most people see before they decide whether to keep reading, so it does more work than any other sentence you write. This tool gives you 83 hook templates to start from. Each one has a {topic} placeholder: type your topic once and every template fills in.
How to pick a hook
Start with what the post delivers. If it teaches something, a how-to or list hook sets the right expectation. If it shares an opinion, a contrarian hook makes the stance clear in one line. If it tells what happened to you or a customer, a story hook works well, especially on LinkedIn and Facebook. Questions invite replies, so they suit posts where you want comments.
Filter by network too. X and Threads reward short lines, so the shorter templates are tagged for them. On TikTok and Reels, say the hook out loud in the first seconds and put it on screen as text.
Make it yours
A template is a starting point, not a finished line. Change the words until it sounds like something you would say, and make sure the post delivers what the hook promises. A hook that overpromises gets the click once and loses the reader's trust.
Test, then keep what works
No template works for every audience. Use two different styles on similar posts over a few weeks and compare the results in your analytics. When you find a style that fits, keep using it, and plan those posts ahead in a scheduler so the good hooks go out at the times your audience is online.