One post, five sets of rules
Cross-posting saves time until a post fails on one network. X cuts at 280 and counts an emoji as 2. Threads rejects a post with too many links. LinkedIn hides most of a long post behind "see more". The formatter shows every card next to the others, so you fix the post once instead of finding out after it publishes.
When a post is too long
On X, Threads, Bluesky and Mastodon, the card offers a thread split with the same rules as the X thread maker. It breaks at paragraphs, then sentences, and never cuts a word or a link. LinkedIn has no threads, so its card tells you how many characters to cut.
Facts
- X: 280 characters. A link counts as 23 characters; most emoji and CJK characters count as 2 (X developer docs, checked 2026-10-21).
- Threads: 500 characters and at most 5 links per post; posts with more links fail (Meta Threads API docs, checked 2026-10-21).
- Bluesky: 300 graphemes per post, so an emoji counts as 1 (
app.bsky.feed.postlexicon, checked 2026-10-21). - Mastodon: 500 characters on most servers; a link counts as 23 and an @user@server mention counts without the server (Mastodon docs, checked 2026-10-21).
- LinkedIn: 3,000 characters per post, the limit the PostBoost composer enforces.