# Influencer rate calculator Enter the network, follower count and deliverable. See the price-guide range for that tier, the measured median that brands actually paid, and what usage rights and exclusivity add. ## Two numbers, on purpose Most influencer rate calculators give one price. This one gives two. The price-guide range comes from vendor guides such as Shopify's, one source per network and follower tier. The median comes from OpenSponsorship's paid deals: what brands actually paid creators of that size. The two are often far apart, and knowing both helps you negotiate. A creator may quote from the guide; your budget may sit closer to the median. ## How the tiers work Creators are grouped by followers: nano (1K-10K), micro (10K-100K), mid-tier (100K-500K), macro (500K-1M) and mega (1M+). Sources draw these lines slightly differently, so the calculator names its tiers and shows the one your number falls into. Under 1,000 followers no source gives a price, so you see the nano numbers with a warning. ## What changes the price The deliverable matters: on Instagram a Reel costs more than a static post, and on YouTube a dedicated video costs more than an integration. Usage rights and exclusivity add a share of the base price. Every adjustment the calculator applies is listed with its source, and the method explains which bound of each range it takes. ## How to use 1. Pick the network and enter the creator's follower count. 2. Choose the deliverable; on YouTube, enter the expected views. 3. Add the months of usage rights and exclusivity if the deal includes them. 4. Compare the price-guide range with the measured median, then set your offer. ## FAQ ### How much do influencers charge per post? Price guides put an Instagram post from a micro influencer (10K-100K followers) at $250-$5,000 (Shopify), but measured deals are far lower: OpenSponsorship's median paid deliverable for micro creators is $150. The calculator shows both, so you can see the gap. ### Why are price guides so much higher than real deals? Price guides are vendor estimates without a stated sample, while the medians come from paid deals. OpenSponsorship's 1,527 paid deliverables from January 2025 to June 2026 have medians of $134 to $517 from nano to macro creators, below most guide ranges. Use the guide as a ceiling and the median as a reality check. ### How is YouTube priced? On expected views, not subscribers. 1of10 puts a sponsored integration at $10 to $50 per 1,000 expected views, a dedicated video at 2-4x an integration and a Short at 0.25-0.5x. The calculator takes the lower bound of each multiplier. ### What do usage rights and exclusivity add? Usage rights let the brand reuse the content. impact.com puts the monthly fee at 0-50% of the base rate for nano creators and at 100% or more for the biggest accounts, so the calculator multiplies it by the months. Exclusivity adds 20-100% of the base rate once. ### Why isn't LinkedIn included? We found no primary source for LinkedIn influencer rates. The only figures we could find were second-hand, so the calculator leaves LinkedIn out rather than guess. ### Does engagement rate change the price? Sources agree that a higher engagement rate justifies a higher rate, but none gives a number we could cite, so the calculator does not adjust for it. Check engagement with the engagement rate calculator before you negotiate. ### Can I use my own CPM? Yes. Enter the expected views and your own price per 1,000 views to get a CPM estimate next to the guide range, on any network. Nothing you type is sent anywhere; the same calculation is on the free PostBoost API and MCP server. ## Related - [Engagement rate calculator for Instagram, TikTok and LinkedIn](https://postboost.co/tools/engagement-rate-calculator): Calculate engagement rate by followers, reach or impressions, for one post or several. See the formula with your own numbers. Free, in your browser. - [Social media ROI calculator](https://postboost.co/tools/social-media-roi-calculator): Calculate social media ROI from attributed revenue, ad spend, tools, labor and content costs. See the formula with your numbers and each cost's share. - [UTM builder for social media links](https://postboost.co/tools/utm-builder): Build UTM-tagged links for social posts in your browser: network presets, live preview, naming warnings and saved presets. Free, no signup. - [Engagement Rate by Reach vs Followers: Which to Use](https://postboost.co/learn/engagement-rate-reach-vs-followers): Engagement rate by reach or by followers? See what each method answers, worked examples with the same posts, the multi-post trap and how to report it. - [Analytics](https://postboost.co/features/analytics): Account and post analytics for your social accounts in one place, and reports you can download as CSV or a branded PDF. Last verified: 2026-10-16 ## Sources - [Shopify, Influencer Pricing 2026 (2026-06-22)](https://shopify.com/blog/influencer-pricing) - [Hootsuite, Influencer pricing (2026-03-16)](https://blog.hootsuite.com/influencer-pricing/) - [inBeat, Influencer marketing benchmark report with OpenSponsorship data (2026-10-09)](https://inbeat.agency/blog/influencer-marketing-benchmark-report) - [Aspire, How much do Instagram influencers charge (2026-06-02)](https://www.aspire.io/blog/how-much-do-instagram-influencers-charge-for-sponsored-posts) - [1of10, YouTube sponsorship rates (2026-08-24)](https://www.1of10.com/blog/youtube-sponsorship-rates/) - [impact.com, How much to charge for usage rights (undated, accessed 2026-10-16)](https://impact.com/influencer/how-much-to-charge-for-usage-rights-influencer/) Canonical: https://postboost.co/tools/influencer-rate-calculator