# Hook generator for social media posts

Start your post with a first line people stop for. Pick a style, type your topic, and copy a hook from 83 free templates, or let AI write hooks for your exact post.

A hook is the first line of a post, or the first seconds of a video. It is the only part most people see before they decide whether to keep reading, so it does more work than any other sentence you write. This tool gives you 83 hook templates to start from. Each one has a `{topic}` placeholder: type your topic once and every template fills in.

## How to pick a hook

Start with what the post delivers. If it teaches something, a how-to or list hook sets the right expectation. If it shares an opinion, a contrarian hook makes the stance clear in one line. If it tells what happened to you or a customer, a story hook works well, especially on LinkedIn and Facebook. Questions invite replies, so they suit posts where you want comments.

Filter by network too. X and Threads reward short lines, so the shorter templates are tagged for them. On TikTok and Reels, say the hook out loud in the first seconds and put it on screen as text.

## Make it yours

A template is a starting point, not a finished line. Change the words until it sounds like something you would say, and make sure the post delivers what the hook promises. A hook that overpromises gets the click once and loses the reader's trust.

## Test, then keep what works

No template works for every audience. Use two different styles on similar posts over a few weeks and compare the results in your analytics. When you find a style that fits, keep using it, and plan those posts ahead in a scheduler so the good hooks go out at the times your audience is online.

## How to use

1. Type what your post is about, in a few words.
2. Filter the templates by style and by the network you post to.
3. Copy the hook that fits, then edit it so it sounds like you.
4. When AI hooks are on, ask for hooks written for your exact topic and network.

## FAQ

### What is a hook in a social media post?

The hook is the first line or the first seconds of a post: the part people see before they decide to read on, expand the caption or keep watching. A good hook tells them what the post is about and why it is worth their time.

### Where do the hook templates come from?

The PostBoost team wrote them for this tool. Each one is a starting point with a {topic} placeholder: fill it in, then rewrite it in your own words so it fits your post and your voice.

### Which hook style works best?

It depends on the post. Questions invite replies, lists promise something quick to scan, stories suit LinkedIn and Facebook, and curiosity hooks suit short video. Try two styles on similar posts and compare the results in your own analytics.

### Can I use the hooks on any network?

Yes. Each template is tagged with the networks it suits, and the network filter shows only those. Keep the hook short on X and Threads, and say it out loud in the first seconds of a TikTok or Reel.

### What do the AI hooks add?

When AI hooks are switched on, they are written for your topic, network and tone instead of filled into a template. Guests get a few free AI uses a day across our AI tools; with a free account and an API token, each AI call uses 1 AI credit.

### Is what I type stored?

Filtering and filling in templates happens in your browser. If you use AI hooks, the topic is sent to PostBoost and our AI provider to generate them; the result is cached so the same request is not generated twice.

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Canonical: https://postboost.co/tools/hook-generator